Ongoing Optimization

A well-known catch-phrase in the old marketing industry was “Half the money I spend on advertising is wasted; the trouble is I don't know which half” (John Wanamaker 1838-1922). 

That was true before online advertising came to life. Today, we can measure and know exactly what works and how well it works, so we can spend most of our budget in the most relevant channels.


A common misconception is that once you run an ad, you are done. Wrong. The more difficult work actually comes next, the ongoing optimization.

 

Once you receive data from your ad run, you will be able to A/B test what campaigns work best and improve your designs for the optimal ad. Then, you can retarget the group that saw the ad but did not follow through, target lookalike audiences, and exclude irrelevant audiences.

 

This is important since, on average, it takes seeing an ad 8 times before buying the product.

Additionally, in order to stay as the first ad to pop up in Google or to keep increasing your consumer base, the process is ongoing. Even with a continuous ad, trends are always changing so you need to stay on top of managing the ads.

 

This includes changes in frequent keywords, user preferences, and platforms. Our experts are pros at optimizing your ads so that your business continues growing.

 

Let us optimize your campaigns and improve the return on every dollar you invest.

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