The dashboard that sets us apart.
Most agencies send a monthly PDF and hope you do not read it too closely. Yours is a live dashboard with your traffic, your rankings, the tasks we are working on right now, the approvals waiting on you, your hours and your invoices. All of it, all the time, at no extra cost.
Morales Plumbing
example LiveVisitors
12,847
+24.3%
Leads
96
+12.0%
Cost / lead
$38
down 58%
Visitors
last 90 days
This month's work
- Rewrite service page titles
- Add schema to location pages
- Google Business Profile refresh
Your marketing, out in the open.
The same live data we work from, with the work queue and the billing right beside it. No waiting on a monthly report to find out how things are going.
Live analytics
Traffic pulled live from Google Analytics, with every number set against the previous period so you can tell growth from noise.
- Visitors and sessions over time
- Top pages and where visitors came from
- This period against the last one
Search performance
Google Search Console in plain language. The searches bringing people in, the pages earning them, and which way your position is moving.
- Top searches and landing pages
- Impressions, clicks and average position
- Movement since the last period
Speed and uptime
Speed scored the way Google scores it, plus uptime checks every couple of minutes that know an outage from scheduled maintenance.
- A daily speed test of your homepage
- Uptime checks and incident history
- Maintenance windows left out of the score
Backups
Your site is backed up every night and again before any update, and every backup reports here. If something goes wrong, the restore point is already waiting.
- Nightly incremental, weekly full
- About a month of restore points
- Every backup checked, not just scheduled
The work, in the open
Every job we have queued for you, what it is, why it matters and where it stands. Comment on any task and it reaches us.
- A live queue with priorities
- A comment thread on every task
- Status as it changes, not once a month
Review and approve
Drafts, designs and copy arrive as a review package. Leave notes on the exact item, then approve it or ask for changes.
- One link, no login needed
- Notes on each item in the package
- Earlier notes stay visible on revisions
Point at what needs fixing, right on your own site.
No more describing a change in an email and hoping we find the right spot. Open your page with the review bar on top and leave your notes exactly where they belong. It works the same on a draft, a design or your live site, and on your phone too.
-
Click the spot and say what you want
Pin a note to a heading, a photo or a button. Circle an area when it is easier to show than say, or type the new wording straight into the page.
-
Talk it through right there
Every note keeps its own thread beside the thing it is about, and shows whose turn it is, so nothing sits waiting on the wrong person.
-
Small fixes come back quickly
Most simple edits and fixes are done fast, often the same day, and each one comes back with a short note on exactly what changed.
-
You have the final say
Check the fix on the page and mark it Looks good, or tap Not quite and it comes straight back to us.
Drains cleared the same day.
- D
Dana
We're open Saturdays now. Can the header say so?
- C
Cadabra
Done, it's live. Updated the contact page to match.
What changed
Open Mon to Fri Open Mon to Sat
- 1 Swap in a photo of our own van · Cadabra is on it
- Make this button bigger · Resolved
And the rest of the running of it.
Goals and campaigns
Targets wired to the numbers that move them and refreshed daily, so you can see at a glance whether a goal is on track.
AI insights
Your data gets checked every morning, and anything worth acting on lands in a feed with the reasoning attached.
Invoices and billing
Every invoice with its status and due date, plus the hours not yet billed, so the next invoice is never a surprise.
Advertising
Google Ads spend, clicks and conversions, campaign by campaign, on the same screen as everything else.
Alerts on your terms
Push alerts at the level you choose, with quiet hours you set. The inbox in the dashboard keeps the full history.
Your whole team
Bring in whoever needs to see it, each with their own login. On WordPress, the main screens open inside your site admin too.
Ask your own AI about your own marketing.
Your dashboard runs a connector that Claude, ChatGPT and Cursor can talk to directly. Connect it once and your assistant can read your real numbers, see the work we have queued and file a new request for you, all from the conversation you are already in.
It reads only your account, and you turn it on and off yourself. We built it because we wanted it for ourselves, which is the reason most of this exists.
What it can answer
- “How did traffic do last month compared with the month before?”
- “Which searches are bringing us the most clicks?”
- “What is Cadabra working on for us right now?”
- “Do we have any invoices outstanding?”
- “Add a request to fix the phone number on our contact page.”
Asked in your own assistant, answered from your own dashboard.
Why it costs you nothing
It is the same system we run the agency from.
The dashboard your account lives in is not a client-facing skin over a spreadsheet. It is the actual software Cadabra uses to run backups, uptime, task triage, reporting and invoicing on itself.
That is why it is included rather than sold. It costs us almost nothing to give you, because we were always going to build it for ourselves.
Cadabra internal ops
Example- Site backups and updates every client site, nightly Replaced a paid service
- Uptime monitoring maintenance-aware, every 5 minutes Replaced a paid service
- Task triage inbound work sorted and assigned Replaced an inbox sweep
- Client reporting assembled and sent Replaced a manual round-up
- Invoicing and unbilled hours reconciled weekly Replaced a spreadsheet
The dashboard your account lives in is the one we run the agency from. Every system listed is real; the run times are a snapshot, not a live feed.
Yes, it is actually free.
- What does it cost?
- Nothing. It is included with every package, and there is no tier of it that costs more. We are not holding a feature back to sell you later.
- When do I get access?
- In the first week, before most of the work has started. Part of week one is connecting your analytics and search data so the dashboard has a real baseline of where things stood before we touched anything.
- Do I have to learn another tool?
- Not really. If your site runs on WordPress, the main screens of the dashboard also appear inside your WordPress admin, so you can check in from the place you already work.
- What happens to it if we part ways?
- The data was always yours and lives in accounts in your name: your Google Analytics, your Search Console, your ad accounts. Losing the dashboard means losing a nicer view of it, not losing it. The one thing that does stop is any automation we built to run in here rather than inside your own tools, so we document those well enough for anyone to rebuild them.
Ready when you are
Let’s make your marketing feel like magic.
Start with the audit. It reads your site the way Google and the AI assistants do, and tells you what is wrong with it. Free, about sixty seconds, and nobody has to call you.