Practices, nonprofits, small businesses, and even a historic house, mostly in our home town of Des Moines.
Des Moines Mobile Medicine
In-home urgent care · a brand new practice
Bradley Hill was opening a new practice and needed everything a patient sees before they ever meet him. We built his brand and his website, set up the Google Business Profile, and put in the tracking that shows which of it turns into a booked visit.
Every service he offers has a page, every page says what it costs, and the two actions that matter, booking and calling, are counted as conversions.
Greater Des Moines Supportive Housing
Nonprofit · nearly 200 supportive homes in development
Greater Des Moines Supportive Housing is turning two hotels into nearly 200 permanent supportive homes for people in need. When they came to us, the mission was ready and the brand did not exist yet.
So we built all of it: the logo, the colors and fonts, the website, the social accounts and the Google Ads. Now we keep it running alongside them, so their team can stay focused on opening the doors.
New Life Counseling & Coaching
Faith-based counseling · four offices
The old site opened on a video and buried the phone number. The new one answers the two questions somebody in a hard week actually has: which office is nearest, and how do I get an appointment.
The rebuild ships with an online store, an SEO program underway, and the Cadabra dashboard watching the site so a broken page is our problem before it is theirs.
Historic house museum and event venue
We redesigned the site and have kept it fast since. The homepage photo used to be a 24-megapixel image sent straight to phones. Now the time the page spends frozen and unable to respond on mobile is down 75 percent from when we took it on.
Six optical locations across central Iowa
A Des Moines fixture with six locations and a website that had to make each one easy to find. We handled the design and the email marketing, and ran the paid search that filled their appointment book. The campaigns predate the analytics access we have today, so there is no number on this one, only the clinic noticing appointments drop whenever the ads went off.
Counseling and psychiatric care, six offices
Seventy years old, five counties, and a site that made a person in crisis hunt for a phone number. The refresh puts the crisis line in a rail that never leaves the screen, and the palette was rebuilt for contrast rather than taste.
Before we write a word of copy or spend a dollar on ads, we set up the tracking. That way you can see exactly what is working, and so can we.
Google Analytics, Tag Manager, Search Console and the Business Profile, connected to each other and verified firing, not ticked off a checklist.
Bookings, form submissions and phone taps counted once each and checked live, so the platforms optimize toward customers instead of noise.
Where traffic, rankings and speed stood before we touched anything, so everything after it can be compared to something real.
Their data, our tasks, the approvals waiting on them and every invoice, in one place they can open whenever they like.
The dashboard every client gets and the audit anybody can run are both ours, both running right now, and both the reason a small agency can carry this much work.
01 · The client dashboard
Live analytics and search data, the tasks we are working on, the approvals waiting on you, your hours and your invoices. If your site runs on WordPress, the whole thing also appears inside your admin.
Morales Plumbing
example LiveVisitors
12,847
+24.3%
Leads
96
+12.0%
Cost / lead
$38
down 58%
Visitors
last 90 days
This month's work
02 · The website audit
It reads your homepage the way a crawler does, matches your Google Business Profile, runs a real mobile Lighthouse pass, inventories the tooling on the page, and hands the evidence to Claude to write the findings. Free, about a minute, no call.
your-business.com
auditing 4 to fix fixing All fixedOverall
Room to move After CadabraExample, finished in 41 seconds. The audit starts the moment you enter your domain. Fixing what it finds is the work we do next.
Ready when you are
Start with the audit. It reads your site the way Google and the AI assistants do, and tells you what is wrong with it. Free, about sixty seconds, and nobody has to call you.
